Video Analytics for Retail

Enhance Your Customer Experience

 Understand your customer  refine your product offering  streamline operations  Optimize your store
UNDERSTAND YOUR CUSTOMER
REFINE YOUR PRODUCT OFFERING
STREAMLINE OPERATIONS
OPTIMIZE YOUR STORE

Retail video analytics solutions use artificial intelligence (AI) technology to understand video streams/feeds, offering brick-and-mortar retailers the potential for a similar level of shopper insights as those used by the most sophisticated e-commerce sites.

The more retailers can learn about their shoppers, the better they can serve them – leading to improved sales and profits.

The Retail Video Analytics Platform from SMART Embedded Computing combines real-time analytics, interactive customized promotions and employee nudges to increase sales and improve operational efficiency.

You can integrate with existing security cameras to cost-effectively enhance your customer experience and streamline operational costs.

The system does not collect personally identifiable information and it encrypts all data.

improve customer satisfaction  increase customer loyalty  grow your top line
IMPROVE CUSTOMER SATISFATION
INCREASE CUSTOMER LOYALTY
GROW YOUR TOP LINE

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UNDERSTAND YOUR CUSTOMER AND REFINE YOUR PRODUCT OFFERING

  1. Learn about anonymized customer patterns, including age, gender and time of visit so you can target customer experiences based on business intelligence, rather than speculating about customer demographics

     
  2. Get unique customer counts (including visitors who don’t make a purchase and aren’t captured by your point-of-sale system)

     
  3. Identify missed opportunities

     
  4. Identify trends in engagement with product displays to improve your understanding of the link between promotions, displays, and sales

     
  5. Implement conversion prompts and identify ways to attract customers with cross merchandising

Retail video analytics architecture

 


BY MEASURING VISUAL DATA AND COMPARING TRENDS OVER TIME, RETAILERS CAN ENHANCE STORE PERFORMANCE AND OPERATIONS.

 

Anonymized visitor patterns (across multiple stores)
 
Capture pump-to-store conversions
 
Parking space utilization, demand, capacity and vehicle dwell times
 
Outdoor queue length
             
Class of customer journeys
 
Heat mapping
 
Predictive modelling for rush hour, unexpected increase in foot traffic, parking space demand
 
Pump dwell time

PERSONAL INFORMATION

The solution is designed to capture what is considered non-personally identifiable information. It collects pixel-level environmental information on selected objects, such as a car driving into a gas station or a person walking into a building.

Our AI platform aggregates and analyzes that environmental information against environmental information collected in previous encounters of similar class objects to recognize patterns. It then generates confidence interval data as to whether an object is recognized as the same class of object as in one or more previous encounters.

The confidence interval data cannot be used to distinguish, identify or trace an individual’s identity (no bio-metric records, etc.), and is only used to recognize, track, and help understand behaviors of classes objects.

 

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 Woman shopping
 Checkout

OPTIMIZE YOUR STORE LAYOUT

Understand how customers typically navigate through your store and how long they spend in certain locations to optimize product placement and in-store traffic flows to encourage sales.

Seeing in-store traffic patterns and peaks, and what causes them, can help prevent friction in the path to purchase.

STREAMLINE OPERATIONS

  • Track customer types across areas of interest in your stores
  • Capture dwell times and counts at areas of interest
  • Learn average and max line/queue lengths and times

Use AI-driven decision making to predict pain points such as queue lengths and send proactive nudges to employees or managers to prevent long lines from forming.

You can also assess the effectiveness of self checkout solutions.

 

SMART VIDEO SOLUTIONS

SMART Embedded Computing is working with RadiusAI, an innovative provider of AI application software, to create a set of scalable solutions to transform the way retailers use, store and access their visual data.

Low to Medium Tier Retail Applications

SMART EC Smart Edge Server SE1700 with integrated GPU AI inference engine and hosted video analytics software can process up to 8 cameras using state of the art data analysis software from Radius AI providing the ability to:
  • Identifying customer types without storing personally identifiable information, maintaining the shopper’s privacy
  • Tracking customer types throughout the store
  • Multi-camera tracking
  • Recommendation engine generates an intelligent and personalized offer based on contextual information 
  • Personalized offer is pushed to the targeted shopper via an in-store digital display or smart phone, and is applied automatically at checkout for a frictionless shopping experience

 

MaxCore Platform

High Tier Retail Applications

With SMART Embedded Computing MaxCore™ servers hosting up to 15 PCIe AI inference cards, both security and retail applications can be hosted and support up to 100 cameras with local storage. In addition, SMART Video Solutions can integrate with back-end point-of-sale (POS), loyalty programs and social media integration for a complete intelligent retail solution.

SMART Embedded Computing video analytics solutions can also be applied to security, enterprise and smart city applications with options for extended temperature range support, ideal for roadside cabinet installations.

The SMART EC Video Analytics Platform for retail applications provides a real-time dashboard with immediate access to information such as:
  • People counting
  • Dwell time
  • Queue depth
  • Unique visitor count
  • Count of family units
  • Customer pump-to-store conversion rate
  • Customer carwash conversion rate
  • Customer heatmaps in store or lot
  • Demographic identification
  • Parking lot demand/capacity
  • Car dwell time
  • Parking utilization
  • Gas pump availability
  • Traffic counting on nearby roads
  • Traffic exit time

The solution can be deployed on high-performance servers tailored to your needs.

 

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SMART Embedded Computing (formerly Artesyn Embedded Computing) is part of the SMART Global Holdings, Inc family of companies.

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